client PositScience

about
Founded in 2002 by neuroscientists Michael Merzenich and Henry Mahncke, PositScience brain training software and services was originally intended to help people with cognitive decline and schizophrenia but studies have shown them to also be effective in improving cognitive function, helping with PTSD, and a host of other brain health issues.

challenge
Develop and evolve the Posit Science brand system and it’s application to all outward-facing communications: tradeshow exhibits; program packaging and associated literature; informational, educational, and marketing materials; and Posit’s family of web sites.